White and grays should be used to organize information and provide hierarchy, as well as provide white space for effective emphasis, breathing room and readability. Because environmental graphics such as banners or posters may be viewed from a distance, floods of color enhance the contrast to make the piece more legible, where similar treatments in handheld or digital applications may feel too heavy. Black backgrounds tend to be appropriate in applications such as environmental graphics to create impact, especially if you have large gold or white text. Too much black can make a piece feel heavy and dense. It can also be used sparingly as a background to contrast black text, or pop as gold text on top of a black background. On a handheld piece such as a brochure or postcard with more body text, generally prefer more use of white backgrounds, and colors such as CU Gold are effective when used to highlight a headline, call out important information, or differentiate a graphic.īlack creates strong contrast to both gold and white. It is our highlight color, and can draw the audience's attention to the most important two or three elements. Color is used slightly differently when creating handheld pieces, environmental objects like a poster, and digital designs, such as websites or presentations. Below is some general guidance on how to use our colors. Color can strategically organize information, elevate the impact of a piece, and provide visual cohesion between various products.
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